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Digitalization and IP strategy

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A new research project led by Marcus Holgersson and executed by Jacob Moos and Pontus Lundbladh in the Innovation and Intellectual Property research group explores how digitalization is affected by and affecting firms’ IP strategies. As digital technologies are increasingly embedded in products, processes and business models, large, industrial firms are faced with new IP strategy challenges. These include but are not restricted to how to manage new types of IP, such as data and software, and the related IP rights, how to design new IP-based business models when technologies and industries converge, and how to manage new sources of tension between collaborators and competitors.

The research is based on interviews with managers in some of the leading and most innovative industrial firms in the Nordics. It is a part of the larger project Intellectual property management in digitalizing businesses at Chalmers University of Technology which is supported by Vinnova, PRV, and the Swedish Ministry of Enterprise and Innovation.

– Digitalization is related to opportunities as well as challenges for any firm and for many functions within the firm. To reach its full potential, the IP strategy and IP function needs to enable and support the digitalization process.

If you are interested in the topic and want to contribute with your viewpoints and experience, please reach out to the group:

E-mail: moos@student.chalmers.se

Telephone: +46700711519

How pharmaceutical firms balance availability and profitability of their products

IMG_0094-2A new bachelor thesis project supervised by Marcus Holgersson in the innovation and intellectual property research group explores how firms in the pharmaceutical industry strategically balance the availability of their products to those who need it, especially in developing countries, with the profitability in order to cover R&D investments. The group is driven by a curiosity in how technological, societal, and financial goals, opportunities, and challenges can be matched. The project will be based on interview data as well as secondary data, with the aim of exploring what kind of strategies there currently are, what the challenges with them are, and how firms, organizations, and the society at large can change in order to better combine availability with profitability.

The group consists of Carl Ahlstrand, Jonathan Boman, Arvid Hanson, Christoffer Lindgren, Sara Locher, and Annie Milde from the Industrial Engineering and Management program at Chalmers University of Technology:

– We really look forward to discussing this fascinating and difficult question with representatives of pharmaceutical companies, as well as researchers or representatives from organizations active in the field.

If you are interested in the topic and want to contribute with your viewpoints and experience, please reach out to the group: jboman@student.chalmers.se 

Marcus Holgersson receives the honorary prize from students

Marcus HolgerssonMarcus Holgersson has received the honorary prize from the students of the Industrial Engineering and Management Program for his teaching at Chalmers University of Technology and for his work with the UC Berkeley summer program.

The motivation follows in Swedish: “I:arnas hederspris år 2017 går till en lärare som är pedagogisk och kunnig, men även är mån om elevernas lärande. Personen har en väldigt positiv inställning och en glad personlighet som sprider sig till studenterna. Med sin insats och otroliga engagemang under Berkeley-utbytet i somras bidrog denna person med internships till alla studenterna, flera intressanta studiebesök inom olika industrier, sökte ett stipendium som eleverna sedan fick dela på, samt ordnade så att studenterna fick studera på Berkeley-fakulteten istället för att endast nyttja lokalerna. I:arnas hederspris år 2017 går till Marcus Holgersson.”

 

World Open Innovation Conference 2017

In December our researchers Marcus Holgersson and Sarah van Santen attended the World Open Innovation Conference in San Francisco. The conference started with a visit to NASA Ames, and continued with several interesting paper presentations and challenging practitioner sessions, as well as inspiring keynote speeches by David Teece, Arati Prabhakar, Bill Ruh, and many more. The importance of open innovation and innovation management was emphasized in the context of current developments, such as digitalization.

Marcus Holgersson chaired a session on open innovation ecosystems, with presentations by Serena Flammini, Rebecca Karp, and Amadou Lo. Topics discussed included platform strategies, business model innovation, and ecosystem design.

Sarah van Santen presented a paper (co-authored with Marcus Holgersson) on startups’ decision to engage in open innovation. Based on multiple case studies with digital startups, the paper discusses firms’ reasons for ‘opening up’, the process that leads to this decision, and the resulting intellectual property strategies consisting of mutually reinforcing closed and open components.

Sarah van Santen WOIC 2017

Happy New Digitalization Year!

In 2018 many firms and industries will embark on or continue on their digitalization journeys. A consequence is that firms’ resource bases are diversified into digital technologies, not seldom related to some form of information and communication technologies requiring collaboration and interoperability to reach their full potential. Technology and intellectual property (IP) strategy need to account for this change, by shifting some focus from core and enabling technologies and IP to complementary and substitute technologies and IP, and from proprietary control to controlled accessibility. Read our paper on how to adjust technology and IP strategy accordingly. It is available here, press download PDF at the top of the page for a free download of the paper:

https://www.sciencedirect.com/science/article/pii/S0024630117303527