One of the very first comprehensive empirical studies of IP strategies in large corporations is now available here. It was originally published as chapter 7 in Ove Granstrand’s widely recognized book from 1999: The Economics and Management of Intellectual Property. The study is based on the concept of a strategy ladder, enabling the integration of IP strategies laterally across main IPR types and vertically with technology and business strategies. After a survey of a number of advantages and disadvantages of patenting from a corporate perspective, the chapter reviews generic patent strategies and counterstrategies, litigation strategies, secrecy strategies and counterstrategies and other IPR strategies, that can be used jointly in multi-protection. The empirical survey and case studies mainly focus on IP strategies in large Japanese corporations and how they responded to US corporate patent and litigation strategies.
Check out the study to gain further insights into IP strategies that are still relevant today, not the least in light of the evolving IP strategy game between US and China.