Skip to content

February 2018

Digitalization and IP strategy

A new research project led by Marcus Holgersson and executed by Jacob Moos and Pontus Lundbladh in the Innovation and Intellectual Property research group explores how digitalization is affected by and affecting firms’ IP strategies. As digital technologies are increasingly embedded in products, processes and business models, large, industrial firms… Read More »Digitalization and IP strategy

How pharmaceutical firms balance availability and profitability of their products

A new bachelor thesis project supervised by Marcus Holgersson in the innovation and intellectual property research group explores how firms in the pharmaceutical industry strategically balance the availability of their products to those who need it, especially in developing countries, with the profitability in order to cover R&D investments. The… Read More »How pharmaceutical firms balance availability and profitability of their products